The EAST COAST SWING Dance was created by dance studios including the Arthur Murray
dance studios in the 1940s, based on the Lindy Hop. Lindy Hop was felt by dance studios
to be both too difficult and too unstructured to teach to beginning dancers, but
there was market demand for training in Swing Dance. East Coast Swing can be referred
to by many different names in different regions of the United States and the World.
It has alternatively been called Eastern Swing, Jitterbug, American Swing, East Coast
Lindy, Lindy (not to be confused with Lindy Hop).